About Us

Universal Flow Monitors, Inc was incorporated in 1963. It is a closely held company owned and run by Erik and Lars Rosaen. This family owned business started out making variable area flow switches for the automotive market. They were used largely for lubrication flow, cooling water and paint and this remains true today.

Over the years, Universal has added flow indication and flow transmitters to the basic design platform. We have also added the Insite® and FlowStream® product lines. Insite® is a plastic see through flow indicator used for water , de-ionized water and dilute chemicals used in waste water treatment. The FlowStream® product uses a different technology to measure the mass flow of clean gasses where fast response and survivability are key.

In 1999, Universal acquired 50% of Norco Products, Inc which makes water shut off valves used in resistance welding applications.

Putting it all together, Universal and Norco (renamed Rocon) make flowmeters and controls for fluids used in high production. The products are characterized by a simple and robust design backed up by high customer service and dedication to quality.